I’m Ben, a brand and creative leader in Melbourne, Australia.
I’m Ben, a senior brand and creative leader with 15+ years of experience growing brands across Australia, Asia and Europe.
From driving in-house brand and creative strategy at the LEGO Group in Denmark, to overseeing the positioning of the Twitter brand in Australia and New Zealand, I have a track-record of delivering ideas that cross continents and cultures.
Passionate about taking extraordinary brands to extraordinary places, I bring deep expertise in brand, communications and content. My work is insight-driven and audience-led, with a bias towards purpose, utilitarianism and ideas that get the world talking.
Having lived and worked in several countries, I bring a global, culturally-nuanced perspective to my work and I thrive in workplaces and teams that are dynamic and diverse.
I’m currently working on freelance strategy and consulting projects in Australia and open to new briefs.
“Ben is one of those strategists who will always be thirsty to seek insights and dig beyond the obvious so that stories are told to inspire, inform and entertain. Ben’s creativity comes from his ability to empathise with cultures, people and life stories, regardless of the size of the brand, the industry, the business.”
“Ben is a sharp, empathetic, original thinker, bringing his full self to every project and encounter. Every pitch Ben has his hands and mind on is one that will get you glued to the narrative, nodding at the money slides, and grinning to the end. He has raised the bar for human insight-driven storytelling and bold, provocative thinking for the team.”
“Ben is a true visionary who has the rare gift of being able to keep a big picture view while ensuring progress is made on a practical and detailed level. He has been instrumental in driving transformation across our marketing value chain at LEGO. He is friendly, open, honest, kind and proactive.”
“Ben is smart and creative. He understands the ever-moving media landscape from a strategic perspective, as well as the depth and breadth of the advertising discipline. He is dedicated and passionate about what he does, is positive and uplifting, while always being honest and brave.”
“Ben is the best marketer I know. He is creative, innovative, pushes the boundaries, and he is completely imaginative. Ben has completely repositioned the Deakin brand in the international markets.”
“Ben is one of the most talented and creative individuals I’ve come across in the industry. He is self-motivated, dedicated and constantly inspires. He challenges others around him.”