bencampbell.co

 

I’m Ben, an insights-led marketer and brand strategist in Melbourne, Australia.

 
 

I’m Ben, a senior marketer and brand strategist with 15+ years of experience growing brands across Australia, Asia and Europe.

Most recently, I worked as Head of Brand Strategy at Twitter, leading a body of work to reposition the platform and drive differentiated advertising across Australia and New Zealand.

Before that, I spent five years working for LEGO at their global headquarters, leading the brand’s biggest global advertising campaigns. We built a life-size, drivable Bugatti Chiron made out of LEGO bricks. Worked with NASA on a space campaign that inspired millions of children to want to become astronauts again. And then we launched Rebuild the World, the first LEGO brand campaign in fifty years.

My work is insight-driven and audience-led, with a bias towards purpose, utilitarianism and ideas that get the world talking. Having lived and worked in several countries, I bring a global, culturally-nuanced perspective to my work and I thrive in workplaces and teams that are dynamic and diverse.

I’m currently working on freelance strategy and consulting projects in Australia and open to new briefs.

Need a hand? Let's chat.

 
 
 

Ben is one of those strategists who will always be thirsty to seek insights and dig beyond the obvious so that stories are told to inspire, inform and entertain. Ben’s creativity comes from his ability to empathise with cultures, people and life stories, regardless of the size of the brand, the industry, the business.
— Daniela Bogoricin, Director of Brand Strategy, Twitter APAC
Ben is a sharp, empathetic, original thinker, bringing his full self to every project and encounter. Every pitch Ben has his hands and mind on is one that will get you glued to the narrative, nodding at the money slides, and grinning to the end. He has raised the bar for human insight-driven storytelling and bold, provocative thinking for the team.
— Trixie Chua, Brand Strategist, Twitter APAC
Ben is a true visionary who has the rare gift of being able to keep a big picture view while ensuring progress is made on a practical and detailed level. He has been instrumental in driving transformation across our marketing value chain at LEGO. He is friendly, open, honest, kind and proactive.
— Sarah Jane Andersen, Director of Strategy, LEGO Group
Ben is smart and creative. He understands the ever-moving media landscape from a strategic perspective, as well as the depth and breadth of the advertising discipline. He is dedicated and passionate about what he does, is positive and uplifting, while always being honest and brave.
— Federico Begher, VP Marketing, LEGO Group
Ben is the best marketer I know. He is creative, innovative, pushes the boundaries, and he is completely imaginative. Ben has completely repositioned the Deakin brand in the international markets.
— Noel Osimen, Data Scientist at Deakin University
Ben is one of the most talented and creative individuals I’ve come across in the industry. He is self-motivated, dedicated and constantly inspires. He challenges others around him.
— Steph Boundy, Senior Marketing Leader at National Australia Bank

1800-GOOD-STRATEGY